Hyundai
cbHyundai has big plans for its luxury Genesis sedan, and the Korean automaker is ready to pony up $80m to get the word out. Rich appointments, rear-wheel-drive, a opportunity of powerful engines, and a commencing worth of $30k is a astronomical story to deal families on, and the Genesis sedan is making looked at as the halo car in Hyundai’s lineup. That aides justify spending the several launch finances on any Hyundai ever, significantly even though just 30,000 Genesis sedans are scheduled to be purchased per year. Genesis selling begins among a 15-city tour involving on 100 sedans, and would input television ads additonally the Internet and lots of viral events.We’re remarkably worried to see if Hyundai can deliver a legitimate Lexus GS competitor for through $10,000 less, and if the Genesis is as astronomical as advertised, the $80m am able to be finances positively spent. Hit the jump to see the Hyundai Genesis sedan Super Bowl commercials.
[Source: Auto News (subs req'd)]
